That legacy lives on today in the modern Superb, Škoda’s flagship model and a firm favourite among Irish drivers — especially those seeking class-leading space, subtle design, and effortless performance.
This shoot wasn’t just about global heritage — it also celebrated Škoda’s deep roots in Ireland, from local car assembly in the 1950s to a full brand relaunch in the 1990s, when just 12 pioneering dealers believed in Škoda’s potential. Today, Škoda is proudly the 4th most popular car brand in Ireland, with a loyal and growing base of drivers nationwide.
The shoot was brought to life through the lens of Paddy McGrath, a leading Irish automotive photographer known for capturing dynamic motion and storytelling through his images. His work perfectly highlighted the heritage and forward momentum that define Škoda today.
You can now view the full gallery of photos from the Bellinter House shoot below.