ŠKODA LEGENDS

True Legends Inspire Great Cars.

Maeve, The Mythical Queen of Connacht.

Grace, The Pirate Queen.

Brigid, The Celtic Goddess of Ireland.

Macha, "The Mighty One".

The Morrígan, The Shape-shifter.

Legends only remain legends if they’re talked about.

Legends only remain legends if they’re talked about. We set out to highlight some of the impressive female figures in Irish history and mythology that often get overlooked. We sought to represent these legends in a more contemporary way than the usual depictions. We emphasised their admirable qualities of strength, courage and perseverance, amongst others. We hope this campaign shines a light on these deserving individuals and inspires the next generation to keep these women’s’ legacies alive.

- ŠKODA Ireland

Queen Maeve

Maeve is the queen of Connacht in the Ulster cycle of Irish Mythology. Ahead of her time, she regarded herself as equal to men. She knew her worth and refused to be intimidated by anyone.

Did You Know?

Queen Maeve is the enemy (and former wife) of Conchobar mac Nessa, king of Ulster, and is best known for starting the ‘The Cattle Raid of Cooley’ to steal Ulster's prize stud bull, Donn Cúailnge. Maeve was a strong, striking lady who outsmarted her rivals.

QUEEN MAEVE'S KODIAQ

Grace O’Malley

Grace O' Malley, also known in Irish folklore as Gráinne Mhaol, is hailed ‘The Pirate Queen’ and has been used as a personification of Ireland in literature, plays and music.

Did You Know?

Grace O' Malley was the head of the Ó'Máille dynasty of Ireland. In 1593, when her sons and half-brother were taken captive by the English governor of Connacht, she sailed to England and formally presented her request for their release to Queen Elizabeth the first. She is famous for her fierce bravery, competence and nationalistic spirit. She had the amazing feminine power to be both strong and ruthless, yet gentle and protective at the same time.

GRACE'S OCTAVIA

Brigid

Brigid is a Celtic goddess of pre-Christian Ireland. She was the patroness of many things, such as livestock, poetry, healing, protection and blacksmithing.

Did You Know?

Brigid is described as “the goddess whom poets adored” and it isn’t hard to see why. Brigid was a highly capable woman with many skills and gifts. She made a lasting impact as it’s thought that St. Brigid, Ireland’s patroness saint, is a Christianisation of this goddess.

BRIGID'S KAROQ

Macha

Macha is a sovereignty goddess of ancient Ireland, associated with the Province of Ulster. Macha means ‘mighty one.’

Did You Know?

Macha used her potency to clear the land for wheat, giving her associations with fertility, as well as protection and victory. She demonstrated not only immense physical strength, but also incredible determination. She also used her might to protect the Celts’ lands against invaders, thereby becoming a war goddess and guardian.

MACHA'S ENYAQ

The Morrígan

The Morrígan is a supernatural figure from Irish mythology. She was a shape-shifter and looked over the rivers, fresh water and lakes.

Did You Know?

The Morrígan’s story is closely linked to Cú Chulainn; protector of Ulster. She was known as a fierce warrior, who would use her shape-shifting abilities to gain the upper hand in battle. She’s a fascinatingly complex character who inhabited both positive and dark qualities being the patroness of revenge, magic and witches.

THE MORRIGAN'S SUPERB