ŠKODA Ireland have launched a new three‐part nationwide cycling initiative, the ‘ŠKODA Celtic Cycle Series’, as part of their ongoing commitment to cycling in Ireland. The initiative will see 4,500 cyclists take to the saddle over the course of the three events later this year.
The inaugural ‘ŠKODA Celtic Cycle Series 2016’ will kick off with the renowned Tour de Conamara in Co. Galway on 28th May and will be followed by the first ever GranFondo Hibernia cycle in Co. Clare on 31st July; and the Stephen Roche Boyne Valley Cycle in Co. Louth on 17th September.
Speaking about the new initiative, Cathal Kealey, Sponsorship manager at ŠKODA Ireland, said; “ŠKODA has a long association with cycling both here in Ireland and across Europe. ŠKODA has been an official partner of the Tour de France for over 10 years and in fact, ŠKODA initially manufactured bicycles when the brand was established in 1895, before turning to cars a few years later in 1906. So, we’re delighted to be able to build on this commitment to cycling by establishing the ŠKODA Celtic Cycle Series in 2016. Cycling has really taken off in Ireland over the past few years and is growing in popularity year‐on‐year, so we’re looking forward to three fantastic events across the country over the course of the year.”
ŠKODA Ireland ambassador and cycling enthusiast Roz Purcell also commented; “I will be taking part in the Tour de Conamara on 28th May and I’m really looking forward to it. I’ve no doubt that it will be a great day out but I’m sure it will come with its challenges as it’s a tough terrain. I would encourage cyclists to register early for the ŠKODA Celtic Cycle Series to avoid disappointment!”
The ‘ŠKODA Celtic Cycle Series 2016’ has been developed for all ages and abilities with both a short and long distance option available for participants at all three events ranging from 70km to 150km. Each event is a fantastic social occasion with a great atmosphere that is not to be missed.
To celebrate the launch of the ‘ŠKODA Celtic Cycle Series 2016’, ŠKODA have also introduced a new cycling kit that will be available to purchase at all three events throughout the summer as well as ŠKODA dealerships nationwide.
Further information and registration details can be found at www.celticseries.ie