On the back of record vehicle sales, ŠKODA Ireland have announced one of Ireland’s largest national radio sponsorships, having signed a one year title sponsorship deal with The Anton Savage Show on Today FM.
The sponsorship will see the ŠKODA brand incorporated into the fabric of The Anton Savage Show by integrating specially-commissioned taglines at pivotal points in the show. This will include three hourly stings and 10 branded trailers per week, as well as brand promotions aimed at the show’s radio, online and mobile audiences.
Speaking about the move, Eimear Walshe, Marketing Communications Manager at ŠKODA Ireland, said: “Irish people are the biggest radio listeners in the world listening to over four hours of radio per day. We have had our eye on The Anton Savage Show for some time, not just because of the large audience numbers but also because of the varied and interesting topics featured. The unique presence and dynamic nature Anton brings to the show makes it a Simply Clever fit for the ŠKODA brand. We look forward to building a great relationship with Anton and the show over the next year.”
Also commenting on the new sponsorship, Anton Savage from Today FM, said: “We're delighted to have ŠKODA on board as part of the show. They’re eager to get involved in what we do, which is exactly what you hope for from a sponsor. They're as ambitious as we are, so it's a good match. We're also trying to convince them that each member of the team really needs a new Superb. So far no luck. Still, we can dream..."